Sony Ericsson Xperia active Billabong Edition for extreme sports enthusiasts

Sony Ericsson has tied up with Billabong, a brand that promotes an authentic lifestyle and the true values of core boardsports (surfing, snowboarding, skateboarding and wakeboarding) to promote its Xperia smartphone brand. The mobile handset company has introduced Xperia active Billabong Edition smartphones designed with extreme sports enthusiasts in mind.

“Billabong brings a new, enthusiastic and engaging audience who are early technology adopters and influencers in the areas of sports and technology,”said Stephan Croix, VP Head of Global Marketing Creation for Sony Ericsson. “This partnership is a perfect fit with our brand and the XperiaTM range of smartphones.”

The XperiaTM active Billabong edition is an ideal smartphone for extreme sports enthusiasts who can take it along on their shreds and

surfs to capture all of the excitement up close and personal. This tough, scratch-resistant smartphone is packed with technologies such as wet finger tracking and has received some of the highest marks in dustproof and water resistance categories (IP67).

The partnership extends beyond the XperiaT active as Sony Ericsson and Billabong have also co-created exclusive content for additional XperiaM devices. The Xperia active Billabong Edition will feature preloaded Billabong screenscavers, videos and Billabong LIVE, a mobile app now available in the Sony Ericsson channel in Android Market, and the Xperia PLAY will boast an exclusive surf game, Billabong Surf Trip.

Sony Ericsson Xperia smartphones will be featured in major Billabong events worldwide. In addition, Sony Ericsson has more to offer its retailer and operator partners with this unique alliance which gives way to an amplified retail strategy with assets, such as merchandise and event access, which will be used in retail promotions.