Drew Barrymore, Winona Ryder and Milla Jovovich attend launch of Marni at H&M

Los Angeles: Drew Barrymore, Winona Ryder and Milla Jovovich were among the guests who attended a party to celebrate the launch of Marni at H&M on Friday night. Held in a beautiful Hollywood residence, the event was hosted by Marni’s Founder and Creative Director, Consuelo Castiglioni, the Director of the Marni at H&M campaign, Sofia Coppola and Margareta van den Bosch, H&M´s Creative Advisor. As well as Drew, Winona and Milla, other guests arriving at the party dressed in Marni at H&M included Jessica Chastain, Freida Pinto and Andrea Riseborough. The collection will be available from March 8 in around 260 stores worldwide, as well as on-line.

Guests were given the chance to enjoy an evening in an atmosphere captured by Sofia Coppola’s campaign for the collection, as well as an exclusive performance by Bryan Ferry.

Drew Barrymore. Image: H&M

Marni’s collection for H&M is all about freedom and experimentation, Marni prints and colours intended to mix and match together in a playful way. Everything goes with everything, making African prints the perfect companion to Bauhaus modernity, and sporty silhouettes sitting with more feminine shapes. The collection also includes a full range of shoes, bags and charming accessories to create a total Marni look at H&M. Meanwhile for men, Marni offers a fresh take on menswear staples, with a subtle use of print and a softened use of colour.

“I love H&M and I love Marni. I love how H&M are bringing the regal, chic clothes of Marni to everyone” said Drew Barrymore.