Telecom

3G advertising in India : Marketers need to evolve the way consumers have

3G is here and so is a new opportunity. We asked Customer Centria the effect of 3G on advertising. Customer Centria is fresh from bagging two Internet Advertising Competition (IAC) Awards 2011, from the Web Marketing Association for its work in conceptualizing, design and development of GoJiyo and IDBI Federal Wealthsurance. It has also partnered [...]



Aircel Launches 3G Services in India

Aircel has introduced its 3G services, in Chennai. Aircel says that it is the market leader in Chennai and Tamil Nadu, besides Assam and North-East. 2010 was a watershed in the company’s history as it crossed an all-India subscriber base of over 50 million subscribers and was among the fastest growing mobile companies in the [...]



Cellular Tower has no radiation harm, claims study

The first of its kind study, specific to the Indian environment carried out Independently by the Premier Engineering Institutes revealed that “Levels of Radiation” from cellular base stations in Delhi fall hundreds of times below international safety standards,. The independent study was commissioned by the Cellular Operators Association of India (COAI) and Association of Unified [...]