New Delhi: BMW X6, which will be the Lead Car for the Airtel Delhi Half Marathon 2012, was unveiled by Christian Saffer, Director – Marketing, BMW India, at events get Active Expo 2012, at the NSIC Ground on Friday. The Expo was opened by the Punjabi singer Rabbi Shergill. The event also saw VD Wadhwa, MD & CEO Timex Group India Ltd, unveil Timex Timer as the official timing partner. The Get Active Expo is organised and marketed by Radio Mirchi Activations from September 21 to 23 and is a unique opportunity for health, fitness and wellbeing enthusiasts to come together under one roof. The Expo will be on between 11.00 am to 7.00 pm on all the three days and will also be the venue for all confirmed participants from Delhi and its surrounding areas to come and collect their running numbers along with the goodie bags. Outstation runners can collect their running numbers and goodie bags on September 29 between 11.00 am and 7.00 pm at the Jawaharlal Nehru Stadium.
Dr. Andreas Schaaf, President, BMW Group India said, “.. For over 25 years, BMW has been involved in sports that reflect the brand’s philosophy and image. By perfectly combining sporty performance with the highly efficient use of energy, every BMW incorporates the great spirit of a marathon. Participating in the Airtel Delhi Half Marathon is an extension of BMW EfficientDynamics philosophy as a marathon runner has to ‘Run Efficient’ ensuring maximum endurance whilst maintaining speed and efficiency. BMW partners with major marathon events across the globe including Berlin, Frankfurt, Singapore and now India, to bring forth the EfficientDynamics philosophy. An ideal fit for values that BMW cherishes, the Airtel Delhi Half Marathon will be a perfect opportunity for the residents of Delhi, with a passion for sports and energy, to extend beyond existing boundaries and run efficient.”
The BMW X6 will be lead car for the ‘Elite Men Half Marathon. The BMW X1 will be the lead car for the ‘Elite Women Half Marathon’ and the all-new BMW 3 Series will be the lead car for the ‘Great Delhi Run’.