Reliance Broadcast Network Limited has announced the appointment of Abhay Ojha as National Sales Head, BIG Magic. As part of his new portfolio, Abhay will be responsible for sales and revenue generation for the Company’s regional television channel BIG Magic. As National Sales Head, he will report to Praveen Malhotra, Executive Vice President, Sales and Revenue, RBNL.
Abhay has joined RBNL from Network 18 where he was Assistant Vice President-Sales heading the North India Sales team for IBN7, the Group’s Hindi News Channel with an additional responsibility of looking after other group channels of Network 18 – CNBC TV18, CNBC Awaaz, CNN IBN & IBN Lokmat for markets in North India, excluding Delhi. A dynamic leader, he was responsible for leading and driving his team to achieve sales targets as well as revenue maximization, growing yield, inventory management and opportunity identification in the market.Abhay’s past experience also includes his working with the TV Today Network from 1999 to June 2007, where he handled a wide portfolio of clients and advertising agencies across the four group channels – Aaj Tak, Headlines Today, Tez and Dilli Aaj Tak. As a member of the core team, he formulated various sales strategies to fight competition, developed new markets in UP and Uttaranchal and had the additional responsibility of handling the South India Team. He was the highest revenue grosser for Aaj Tak consecutively for 5 years (2001-06) and was also selected by the management at TV Today Network Ltd. as the Best Sales Executive to represent the department for research on sales behavior, conducted by Ernst & Young.
Abhay is an Economics graduate from Delhi University and has a post graduate diploma in Advertising & Communications Management from National Institute of Advertising, New Delhi.